Wisdom Quarterly; Alba502 (EU video)
What might a sexist commercial about men look like if society wanted less science out of us and more self-defeating behavior like alcohol and pornography addiction?
The following public service announcement (PSA) was published by the science commission of the European Union. It is part of a campaign designed to attract more females to a career in science. The commission says the inadvertently sexist video has to "speak their language to get their attention."
What might a sexist commercial about men look like if society wanted less science out of us and more self-defeating behavior like alcohol and pornography addiction?
The following public service announcement (PSA) was published by the science commission of the European Union. It is part of a campaign designed to attract more females to a career in science. The commission says the inadvertently sexist video has to "speak their language to get their attention."They add that it was intended to be "fun, catchy" and strike a chord with young people. "I would encourage everyone to have a look at the wider campaign and the many videos already online of female researchers talking about their jobs and lives," the commission added.
(Seattle P.I.) A European Union PSA was supposed to encourage girls to consider a career in the sciences. Instead, it turned out to be a big embarrassment, with critics (and pretty much everyone) saying it’s sexist and insulting... peppered with the words “lipstick,” “stiletto,” and “gawking dude.” More
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