He did so much for the poor and down trodden seeing the clear importance of taking care of one's brother like oneself. Just as the Buddha lived and taught. Let's hope that by this time next year the present giving tradition will be replaced with donating money to charities that others support. Or at least reduced to only giving a few simple gifts in addition to donations.
It is sad to see such a sacred tradition of celebrating the serene and glorious birth of one of the greatest spiritual leaders on planet Earth stripped and warped into the commercial, materialistic orgy it has become today.
~Peace to all beings~