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Showing posts with label soda. Show all posts
Showing posts with label soda. Show all posts

Tuesday, October 16, 2012

"Everybody dies but...

NOT everybody lives"
(Red Bull)
  
After flying to an altitude of 39,045 meters (128,100 feet or 24.26 miles) in a helium-filled balloon, daredevil "astronaut" Felix Baumgartner completed a record breaking jump for the ages. He is "the man who fell to Earth."
From the edge of space, exactly 65 years after Chuck Yeager first broke the sound-barrier flying in an experimental rocket-powered airplane, Felix broke the record in a special airtight suit. He reached a maximum freefall speed of 1,342.8 km/h (833 mph) through the near vacuum of Earth's stratosphere.

Beavis & Butthead, Jackass, are teens already trying this at home?

He was later slowed down by the friction of our atmosphere during his 4:20-minute-long drop. The 43-year-old Austrian skydiving expert also broke two other world records (highest freefall, highest manned balloon flight), leaving the record for the longest freefall to project mentor Col. Joe Kittinger, who was manning Mission Control during the jump.
 
 
Red Bull sponsored extreme sports compilation (2012)
 
Parkour (Freerunning) in Kuwait at The Art of Motion
  
What is "Red Bull"?
Pat Macpherson, Seven, Wisdom Quarterly (COMMENTARY)
I'm not real, just here to sell mo' sugar.
Legend has it that a traveling toothpaste salesman was passing through Buddhist Thailand when someone offered him an energizing syrup. It worked (caffeine kick), so the salesman tracked down the elixir-concocter and said, We should sell this to the West. But first we carbonate it. 

The taste, apparently, never mattered. Is it healthy? Who cares? Do people drop dead at raves chugging it with Vodka? Maybe. So what, the maker says. That's not his problem. Red Bull gives you [corporate jingle] wings! There is no evidence that Felix Baumgartner was a drinker. But Aunt Jemima don't eat no pancakes neither. That doesn't keep a room full of mostly White male executives (at RB or General Mills, Inc.) from cashing in on their comforting brand logo/mascot. 
  
Auntie J originally came from an old timey racist minstrel show of White people in blackface promoting stereotypes. The corporation puts the best spin doctoring on its product's public face. Red Bull may not be good for human consumption, but they do sponsor great feats in extreme sports and funny commercials. If the Honey Boo Boo Thompson Family uses it to make Go-Go Juice and bring on obesity, diabetes, and gray hair, why would anybody blame the corporation that produces it? Soda doesn't help anyone do anything worthwhile, but brand affiliations might. White sugar is toxic, but the artificial sweetener Aspartame is worse.
  
 
Red Bull sponsored extreme sports compilation (2011)

Friday, June 8, 2012

Coca-Cola and Karma (cartoon)

Why do soft drinks use bubbly soda? It is the only way to make that much sugar palatable. Sugar ends up being more toxic and addictive than the little cocaine once used.
  
Former exec regrets Coke's marketing campaign
Text: Nola.com/Newsflash, The Washington Post News Service, with Bloomberg News
WASHINGTON - Todd Putman stepped up to a podium Thursday ready to break with his past.
   
Spread before him was a ballroom full of public health officials and community activists, gathered for a "National Soda Summit" on how to loosen the soda industry's grip on the American appetite.
   
The conference marked the latest salvo in a barrage of recent attacks on makers of unhealthy food and beverages, especially soda.
New York Mayor Michael Bloomberg, I, announced plans to ban super-size sodas from his city's restaurants, movie theaters, sports arenas, and bodegas. Disney will no longer run junk-food ads with its children's programming. First lady Michelle's book about the White House vegetable garden, released Tuesday, notes that the only drinks offered during family meals at home are milk and water.
  
The logic behind these moves has been repeated so often it is practically a mantra: The nation is in the throes of an obesity crisis, and sodas account for an outsize share of the sugar pouring into American bellies.
   
Putman, 51, shares that view. But he is also driven by another motive: From 1997 to mid-2000, he was a top marketing executive at Coca-Cola.
   
"It took me 10 years to figure out that I have a large karmic debt to pay for the number of Cokes I sold across this country," he said. On Thursday, he came to settle it.
   
He wanted to give an inside account of what he contends has been a drive by Coca-Cola to replace not just its direct competitors but all beverages in the American diet -- a campaign for what the company called "share of stomach." He wanted to warn about the industry's focus on young people and minorities.
But mostly he wanted to level the playing field.
   
"I'm not against soft drinks per se," he began carefully. "What I am for is balance of power. And I think the power has shifted in the wrong direction. The resources, the scale, the intelligence, the strategy these companies use is intense.
   
"We need to take all that thinking...all that strategy and convert it -- jujitsu it -- to healthy products."
   
Such a mission would have been inconceivable to the man who joined Coca-Cola back in 1997, Putman said during an interview before the speech. More